Amadeus - it's how travel works better

Collaborating with the video production company SYNIMA, I played a pivotal role in crafting the music and sound design for the brand relaunch of AMADEUS, a prominent US IT Tech firm.

Tasked with the objective of fashioning an uplifting and energised track, my aim was to seamlessly guide individuals through the brand's evolving values and communicate the enhanced offerings to their customers. Employing a fusion of synthesisers and meticulously chosen sampled sounds, my intention was to forge a fresh and dynamic rhythm, symbolising the forward-thinking spirit encapsulated in the video.

For the sound design, I employed high-impact sound effects strategically, drawing the viewer in and elevating the visual experience in a manner reminiscent of Edgar Wright's distinctive style. As the video progresses, a deliberate shift occurs, with the diminishing prominence of sound effects. This intentional adjustment allows the viewer to seamlessly shift their attention towards the brand's core message.